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Televisions

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TELEVISIONS

Whether or not a television is “worth it” is determined by more than just its picture and sound quality. How does it interact with other devices? How about streaming services? Apps? And with all these fancy capabilities, is it still reliable? How does it hold up as a TV overall? ACSI offers robust, data-driven insights tailored to help manufacturers get a deeper understanding of what consumers are looking for and their pain points.

At a glance:

TELEVISIONS

  • Inaugural year:

    2022

  • Updated:

    annually

  • Most recent data:

    2024

  • Companies:

    6 major companies, plus aggregate of smaller manufacturers

Satisfaction Benchmarks by Company

Televisions
Anchor Link Company 2023 2024 % CHANGE
Televisions 81 82 1%
#samsung Samsung 82 84 2%
All Others 80 82 3%
#lg LG 83 82 -1%
#hisense Hisense 82 81 -1%
#sony Sony 81 81 0%
#vizio Vizio 80 81 1%
#tcl TCL 82 79 -4%

Customer Experience Benchmarks Year-Over-Year Industry Trends

Televisions
Benchmarks 2023 2024
Image quality 85 86
Durability 83 84
Ease of initial setup (plug and play) 84 84
Ease of using menus 83 84
Ease of using remote 84 84
Reliability of mobile app (minimal down time, crashes, lags) 83 84
Connectivity (USB and HDMI ports, Bluetooth) 83 83
Quality of mobile app 83 83
Sound quality 82 83
Ease of arranging service* 82 82
Energy efficiency 81 82
Exterior design (color, styling, finish) 82 82
Internal configuration options (contrast and resolution) 81 82
Outcome of the service repair* 83 82
Warranty coverage 80 82
Website satisfaction 82 82
Courtesy and helpfulness of service technician* 81 80
Timeliness of the service repair* 82 80
Call center satisfaction 78 78
Response to OLED TV burn-in issues 77 78

* Represents manufacturer-provided service only

 

Industry average are weighted by companies’ market shares
Data collected between July 2023 and June 2024

 

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