Search Engines and Information
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SEARCH ENGINES
AND INFORMATION
Search engines have been at the forefront of marketing and advertising of businesses for decades now. This industry has spent millions to create a product that delivers the best results in the most efficient way. Uncover what drives the search engine industry and which platforms are at the top of the charts using ACSI’s customized solutions and benchmarking data.
At a glance:
Search Engines and Information
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Inaugural year:
2000
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Updated:
annually
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Most recent data:
2024
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Companies:
4 major companies, plus aggregate of smaller search engines and information sites
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Search Engines and Information | 80 | 80 | 0% | |
| 80 | 81 | 1% | ||
| #duckduckgo | DuckDuckGo | 79 | 79 | 0 |
| All Others | 76 | 77 | 1% | |
| #bing | Bing (Microsoft) | 75 | 77 | 3% |
| #yahoo | Yahoo! | 74 | 76 | 3% |
Search Engines and Information Benchmarks
| Benchmarks | 2023 | 2024 |
|---|---|---|
| Quality of mobile app | 87 | 87 |
| Reliability of mobile app (minimal down time, crashes, lags) | 85 | 86 |
| Ease of navigation | 84 | 85 |
| Ease of using the site on different devices | 83 | 84 |
| Loading speed performance and reliability | 82 | 83 |
| Variety of services and information | 82 | 83 |
| Freshness of content | 81 | 82 |
| Speed and reliability of video clips | 81 | 82 |
| Amount of ads on site | 77 | 79 |
| Privacy | 77 | 79 |
Industry averages are weighted by companies’ market shares.
2024 results based on data collected July 2023 – June 2024.