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Convenience Stores

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CONVENIENCE STORES

Convenience stores offer a little bit of everything, and their competitors are as varied as their products. ACSI Programs let you benchmark against your full cohort of direct industry competitors, with the option for additional cross-industry benchmarking. See how you rank against your peers across the full c-store customer experience and see how you stand next to the best in class for fast food, general merchandise and beyond.

At a glance:

Convenience Stores

  • Inaugural year:

    2024

  • Updated:

    annually

  • Most recent data:

    2024

  • Companies

    14 major companies, plus aggregate of smaller stores

Convenience Stores

Satisfaction Benchmarks by Industry

Anchor Link Company 2023 2024 % Change
Convenience Stores NM 76 NA
#wawa Wawa NM 82 NA
#quiktrip QuikTrip NM 81 NA
#buc-ees Buc-ee’s NM 80 NA
#murphy-usa Murphy USA NM 80 NA
#caseys-general-store Casey’s General Store NM 79 NA
#sheetz Sheetz NM 79 NA
#kwik-trip Kwik Trip NM 78 NA
#bp BP NM 77 NA
#cumberland-farms Cumberland Farms NM 77 NA
#speedway Speedway NM 77 NA
#circle-k Circle K NM 76 NA
#racetrac RaceTrac NM 76 NA
#7-eleven 7 Eleven NM 75 NA
All Others NM 75 NA
#shell Shell NM 74 NA

NM = Not Measured
NA = Not Available

Customer Satisfaction Leaders by Region

Convenience stores
Anchor Link Company Regional ACSI Region
#wawa Wawa 83 Northeast
#sheetz Sheetz 81 Northeast
#quiktrip QuikTrip 83 Midwest
#kwik-trip Kwik Trip 80 Midwest
#buc-ees Buc-ee’s 83 South
#wawa Wawa 81 South
#7-eleven 7-Eleven 72 West
#circle-k Circle K 72 West


Customer Experience Benchmarks Year-Over-Year Trends

Benchmarks 2024
Convenience of store hours 83
Convenience of store location 83
Quality of mobile app 81
Effectiveness of mobile order pickup (efficiency, convenience) 80
Cooked food quality (taste, temperature, freshness of ingredients) 80
Reliability of mobile app 80
Variety of cooked food items available 80
Quality of dispensed cold beverages (fountain drinks) 79
Speed of checkout process 79
Courtesy and helpfulness of staff 78
Layout and cleanliness of store 77
Quality and freshness of coffee 77
Variety and selection of merchandise 75
Frequency of sales and promotions 69


Industry averages are weighted by companies’ market shares.
2024 results based on data collected March 2024-September 2024.

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